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position: absolute; "><link href="/WebUI/Css/Component/comm_customtitle/comm_customtitle0801.css" rel="stylesheet" type="text/css"/><div class="comm_customtitle0801 comm_customtitle0801_1"><div class="border_L"><div class="border_R"><div class="current"><div class="navleft"></div><div class="navbg">新闻详情</div></div></div></div></div></div><div id="022a8b69-2cca-4a6c-abbf-22c742ca1711" class="pdv_class" style="width:757px; height:80px; top:71px; left:229px;z-index:13; position: absolute; "><div class="new_new1 new_new1_1" style="overflow:visible;height:auto;" name="div_visible"><link href="/WebUI/Css/Component/new_new/new_new1.css" rel="stylesheet" type="text/css" /><div class="border_L"><div class="border_R"><div class="list"><div class="content"><div class="newstitle">零售业布局B2C 中搜加速传统企业电子商务发å±?/div><div class="info">2011-06-08    <label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_ly" class="LanguageSet"></label>:飞象网    <label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_djs" class="LanguageSet"></label>ï¼?font>235</font></div><div class="memo"><span class="ioqo"><label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_hxts" class="LanguageSet"></label>ï¼? </span></div><div class="con"><ul id="content_022a8b69-2cca-4a6c-abbf-22c742ca1711_1"><p> 据国家统计局资料显示ï¼?010年我国社会消费品零售总额ä¸?54554亿元,实际增é•?4.8%。è€?010年中国网络零售市场呈现了高速增长态势,全年交易总额è¾?980亿元,同比增é•?9ã€?%,网络购物交易规模占社会消费品零售总额的比重攀升至3.2%。网络渗透率达到30.8%,超过全球平均数ã€?/p> <p>   相较于B2C电子商务市场年度增长è¾?9.4%,传统零售业以扩张和增长运营成本而代价的14.8%年度增长显得有点没落,面对如此高的网购增长速度,众多零售业开始了B2C反击战ã€?/p> <p>   以进入网购最迅猛çš?a target="_blank"><font color="#000000">家电</font></a>零售业为例,早在2009å¹?月,作为中国零售业百强首位的苏宁网购平台易购上线,主要销售商品除äº?a target="_blank"><font color="#000000">苏宁电器</font></a>(<a target="_blank"><font color="#000000">002024</font></a>,<a target="_blank"><font color="#000000">股吧</font></a>)内的传统家电ã€?C产品,还扩展到了百货、日化用品、图书等商品。官方给的数据称,苏宁易购在过去的一年销售规模为20亿元。而在2011å¹?æœ?3日消息,在快速扩展实体店的同时,苏宁易购成为成立独立公司运作,称预计今年将实现网上销å”?0-80亿,并在不久的将来实çŽ?00亿的销售规模ã€?/p> <p>   而在2011å¹?æœ?5日,<a target="_blank"><font color="#000000">国美电器</font></a>网上商城底价运动与云战略发布会上表示,将以绝对低价战略攻入家电网购市场,根据计划,未æ?-3年内国美网上商城将占其销售的10%以上ï¼?0%的比例意味着在接下来的两三年内,国美网上商城的销售额将超è¿?00亿,并将占据中国家电网购市场容量çš?5%以上ã€?/p> <p>   电子商务带来服务融合机会,给苏宁、国美等传统零售企业未来的发展带来了挑战,也带来了无尽的想象空间。苏宁、国美等大型零售业正是看到了蓬勃发展的网购市场带来的巨大利润,而急于开拓电子商务疆土ã€?/p> <p>   而从2011中国零售商大会上了解到,相较于美国成熟的网上零售市场,目前国内零售行ä¸?ldquo;触网”的企业尚属少数,“触网”零售企业网上销售占其整个销售额,大多数不及1%ã€?/p> <p>   既然所有零售业都看到了网购的优势,是什么影响了零售企业进入电子商务的脚步?就算是像苏宁、国美这样拥有行业大部分资源优势的企业,拓展电子商务也不像想象中那么轻松ã€?/p> <p>   <strong class="ioqo">网购成熟市场难撼资金需求强å¤?/strong></p> <p>   据易观发布的ã€?011年第1季度中国网上零售市场季度监测》数据显示,2011年第1季度中国网上零售B2C市场交易规模达到470.7亿元。淘宝商城和京东商城占据了é€?成市场,其中Newegg、苏宁易购、易迅和国美库巴网挤入前十ã€?/p> <p>   想在B2C网购市场或获得一杯羹,已不像前几年那帮容易,比价格、比渠道、比物流、比售后、比品牌、比营销……这些都已经不是轻便的电子商务公司或零售企业可以驾驭的ã€?/p> <p>   支撑这些电子商务成功的先决条件,传统企业具有先天优势ã€?/p> <p>   从进货确定零售价格,零售企业可能æ¯?a target="_blank"><font color="#000000">互联ç½?/font></a>公司更有优势。以目前竞争白热化的家电零售业为例,如国美、苏宁依赖足够多的进货量,能够做到进价比京东ä½?åˆ?个百分点。记者了解到,目前国美电子商务的产品除了能从国美集团采购外,也能单独向厂家采购,这样做的目的是能够以尽可能低的价格拿到产品ã€?/p> <p>   当然,价格不是决定消费者购买与否的唯一因素。实际上,物流速度也是消费者在网购时考虑的因素,国美苏宁有完善的实体店网络配送体系,国美电子商务既整合了集团现有的物流配送资源,又构建了自己独立的配送体系,目前国美电子商务已在全国建立äº?1个自有仓库,支持全国网络配送ã€?/p> <p>   然而,要做到这些,苏宁易购仅员工就需è¦?000人,而需要的资金储备更是以亿元来计算。足够大的进货量和足够完善的售后体系才能维系大型零售业的举企进军电子商务领域,同样面临了互联网技术、运营、人才等短板带来的挑战。如果当企业规模小或投入费用比例低的时候,零售企业将怎么布局自电子商务?</p> <p>   <strong class="ioqo">电子商务技术、运营、人才的跨越</strong></p> <p>   随着产业分工越来越细化,更多领域产生了专业分工,这样带来的好处,就传统零售业可以聚焦自己熟悉的进出货管理,供应商管理,物流配送,售后处理等,而把在电子商务领域遇到的网站技术、运营、人才等问题抛给专业的电子商务运营商进行管理,这样的方式,对于初涉电子商务领域的零售企业而言,能系统解决互联网化进程中可能遇到的问题。艾瑞杨伟庆表示,如若企业不想构建自有技术团队,建议可将需求梳理、系统分析、网站开发和网站维护环节外包给专业的第三方服务商ã€?!--page--></p> <p>   中搜作为国内领先的电子商务平台服务提供商,基于云计算平台提供涵网站技术、网络数据、网络运营、网站推广以及营销的全程电子商务服务。中搜推出针对零售商的B2C网上商城为解决传统企业电子商务初期经验及技术人才的匮乏,彻底颠覆自行构建网上商城的种种困难,节省企业电子商务初期投入的巨大成本,解决电子商务上线后运营以及精准营销的问题,帮助传统企业迅速抢占网购市场ã€?/p> <p>   中搜商城具备商品管理、店铺管理、活动管理、后台检索、互动、评论、信用管理等通用功能的同时,由于中搜商城采用了平台式的架构,所有的商城管理者可以植入其他行业的商品信息,使得用户可跨行业选择商品ã€?/p> <p>   相较于非互联网企业构筑一个大型网上商城相比,中搜商城服务在建站环节省投入,并支持按功能模块付费方式,很大程度上缓解企业在投入和产出比方面的顾虑;在时间成本上的节省更是超出与传统建站,短短几周内,中搜商城平台上即可诞生一个完善的网上商城;在后期运营中,中搜全程参与商城运营,根据企业需求,提供相应的方案和指导ã€?/p> <p>   中搜商城提倡的电子商务与线下业务的综合方式是融合而不是独立,通过把传统企业的独特商品资源、线下渠道等优势溶于线上商城。相较传统意义上的网络商城,中搜商城缩短了上线时间、品牌营销时间以及运营成本,最重要的是弥补了传统企业在物流、商品库存、售后体验、客户运营等方面的能力ã€?/p> <p>   在中国零售商大会期间,问到众多零售企业,未来战略的是什么,很多回答是电子商务。此前,很多传统零售企业最担心的是电子渠道会和实体渠道发生冲突,但在看到众多试水平台的销售额后,他们发现,消费者基本上不关心这个问题,消费习惯和生活经历都让绝大部分消费者接受了网络渠道的价格低于实体渠道的现实,实体店的销售根本没受什么影响。这个发现,让传统零售企业彻底放下了最后的顾虑ã€?span style="display: none"> </span></p> </ul></div><div class="showpages" style="display:none;"><div class="pagesinfo"><label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_Pager_YeCi" class="LanguageSet"></label><font name="PageInt">1</font>/<font name="PageCount">1</font></div><div class="pages"><ul class="ioqo"><li class="pbutton"><a href="javascript:void(0);" onclick=" comm.OPCompontPage.new_detail('022a8b69-2cca-4a6c-abbf-22c742ca1711','1',0,1); 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