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position: absolute; "><link href="/WebUI/Css/Component/comm_customtitle/comm_customtitle0801.css" rel="stylesheet" type="text/css"/><div class="comm_customtitle0801 comm_customtitle0801_1"><div class="border_L"><div class="border_R"><div class="current"><div class="navleft"></div><div class="navbg">新闻详情</div></div></div></div></div></div><div id="022a8b69-2cca-4a6c-abbf-22c742ca1711" class="pdv_class" style="width:757px; height:80px; top:71px; left:229px;z-index:13; position: absolute; "><div class="new_new1 new_new1_1" style="overflow:visible;height:auto;" name="div_visible"><link href="/WebUI/Css/Component/new_new/new_new1.css" rel="stylesheet" type="text/css" /><div class="border_L"><div class="border_R"><div class="list"><div class="content"><div class="newstitle">视听产业:加快推进数字化转?/div><div class="info">2011-06-08    <label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_ly" class="LanguageSet"></label>:中国电子报    <label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_djs" class="LanguageSet"></label>?font>232</font></div><div class="memo"><span class="ioqo"><label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_New_hxts" class="LanguageSet"></label>? </span></div><div class="con"><ul id="content_022a8b69-2cca-4a6c-abbf-22c742ca1711_1"><p>     在当前国际金融危机的大背景下,作为我国电子信息产业支柱之一的视听行业发展面临严峻挑战。为应对危机,实?ldquo;保增长、调结构、促稳定”的总体目标??5日,国务院正式出台了《电子信息产业调整和振兴规划?以下简称《规划?。《规划》明确提出将推进视听产业数字化转型作为产业调整和振兴的主要任务之一,强调要不断完善产业体系,保持出口稳定,拓展城乡市场,提高利用外资水平,发挥产业集聚优势,实现产业平稳发展?br /> <br />     <strong class="ioqo">一、我国视听产业发展现?/strong><br /> <br />     经过30多年发展,我国视听产业已建立起产业链完善的工业体系,并在满足国内市场需求的同时积极开拓国际市场。据统计?008年全国广播电视设备制造业规模以上企业实现业务收入328.4亿元,同比增?0%。家用视听设备制造业规模以上企业实现业务收入3807.7亿元,同比增?.3%,占电子信息制造业收入?.43%,是电子信息产业的重要组成部分。工业增加?14.4亿元,占电子信息制造业?.3%,同比增?0.8%?br />     产品?次不断提高,出口竞争力得到提升?008年彩色电视机产量?033.1万台,同比增?.5%。实现出?956.23万台,出口额105.5亿美元,同比增长17.17%。液晶彩电占彩色电视机出口比重最大,出口2737.06万台,实现出口额81.4亿美元,同比增长高达22.98%?br />     技术水平不断提高,自主标准制定与产业化取得突破。经过各方面努力,国内视听行业科研开发能力显著增强,国内彩电企业已能主导中低端彩电整机产品设计,具备了高端彩电的设计能力;AVS、DRA等自主音视频标准成功应用;信源、信道编解码芯片、图像处理芯片、机卡分离芯片等数字电视专用集成电路研发取得突破;有线电视数字化工作全面展开,地面数字电视已在部分地区开播运营,数字电视产业化步伐加快,带动了国内数字电视产业的发展?br /> <br />     <strong class="ioqo">二、视听产业面临的形势</strong><br /> <br />     当前,全球彩电和显示技术的发展正处于从模拟到数字、从CRT显示技术到平板显示技术转型的发展阶段,彩电工业技术与应用升级带来的转型进程加快,对我国以完善的CRT产业体系为基础的传统彩电工业带来了巨大冲击,再加之受近期国际金融危机的影响,我国视听产业海外销售同比大幅下滑,国内骨干企业的海外业务受阻。这使得我国视听产业骨干企业共同面临增长速度放慢、生产能力过剩、市场竞争加剧、外资压力加大和产业利润下降等不利局面,对正在转型过程中的视听产业产生了显著的负面影响?br />     据统计,2009?-2月,我国规模以上家用视听设备制造业主营业务收入?40.1亿元,同比下?7.0%。出口交货值为229.4亿元,同比下?0.4%。其中,重点产品彩色电视机受国际金融危机影响明显。由于北京奥运会、数字电视推广等利好因素拉动?008年彩电企业生产在6?月份达到20%以上的增长。但进入第四季度后,受国际金融危机影响,彩电市场需求出现明显萎缩?0月?1月?2月,全国彩电生产、出口连续出现负增长,产量同比分别下?.7%?1.8%?3.3%,出口量分别下降3.3%?5%?8.8%?br />     在这种形势下,《规划》的及时出台并明确提出推进视听产业数字化转型的重要任务,为我国视听产业在新形势下正确应对危机、实现平稳发展指明了方向,对巩固我国视听产业在全球市场上的地位,积极推动我国视听产业数字化、网络化转型具有重要意义?br /> <br />     <strong class="ioqo">三、规划实施的重点内容</strong><br /> <br />     视听产业具有加工制造规模大、产业链长的特点,带动作用显著。大力推动以彩电业为代表的视听产业转型发展将不仅促进国内相关产品制造业的产业链变革,也将进一步带动数字电视、数字电影和数字家庭等新兴技术的完善与发展,并促进相关产业间的渗透和融合,使数字视听产业逐渐发展成为全新的信息家电产业,从而为尽快扭转国内电子信息产业全行业增长下滑趋势发挥非常重要的支撑作用?br />     对此,《规划》明确提出完善产业体系,保持出口稳定,确保骨干产业稳定增长,推进视听产业数字化转型。主要从以下几方面着手:<br />     一是落实扩大内需措施,促进国内市场开拓。在推进农村信息化建设、加强农村电信和广播电视覆盖、加速实?ldquo;村村?rdquo;的同时,结合国民经济和社会信息化建设以及“家电下乡”等工程的推广,积极促进视听产品开拓国内市场?br />     二是加大产业核心技术研发投入,突破产业发展瓶颈。集中力量实施平板电视一体化模组、高清晰度视盘机以及高清数字电视接口等技术的研发和产业化。支持自主音视频标准的高清光盘节目编著合成系统和数字版权保护系统的研发及应用。通过加大投入,建设以提高核心技术水平为核心,以推广自主行业标准为基础的视听产业体系?br />     重点推动平板显示产业关键技术开发,以平板彩电整机技术改造为龙头,以建设LCD高世代生产线、PDP生产线等显示器件为突破口,促进国内外产业合作,初步形成平板显示产业工业配套链,尽早改变大尺寸面板基本依靠国外进口、产业配套能力弱的局面,突破彩电产业发展瓶颈?br />     三是落实数字电视产业政策,促进视听产业整体升级。积极推?ldquo;三网融合”,建立有线、地面、卫星互为补充的数字广播网。积极开展基于DTMB和自主音视频标准(AVS、DRA)的地面数字电视系统示范工程建设?br />     四是支持国内骨干企业的发展,强化自主创新能力建设。支持和引导骨干彩电企业加强上游产品配套能力,开展整机模组一体化设计和技术改造,完善上下游产业链,带动形成自主生产平板显示器件、国际竞争力显著增强的彩电工业新体系,加快我国彩电工业的转型速度,保障国内自主品牌彩电的CRT市场份额向平板电视转移?br />     五是进一步开拓国际市场,推动企业联合“走出?rdquo;。有效促进自主音视频编解码技?AVS、DRA)与DTMB标准的联合应用,开展试点建设,推动企业联合“走出?rdquo;,整合国际资源,利用先进技术标准和产品开拓国际市场?br />     六是?ldquo;平板显示与彩电工业转?rdquo;?ldquo;数字影视推广”两个重点工程带动技术突破,推动产业发展?br />     平板显示与彩电工业转型工程实施重点:改变大尺寸面板基本依靠国外进口、产业配套能力弱、彩电工业迫切需要转型的局面,重点支持骨干企业建设若干条大尺寸TFT-LCD、PDP面板生产线,形成面板大规模生产能力。超前布局,抢占产业发展的下一个制高点,支持国内骨干企业联合研发OLED工艺技术,建设试验线。促进企业兼并重组,加强上游产品配套能力,支持骨干彩电企业开展整机模组一体化设计和技术改造,完善上下游产业链,带动形成自主生产平板显示器件、国际竞争力显著增强的彩电工业新体系?br />     数字影视推广工程实施重点:结合数字电视产业链条长、带动能力强的特点,抓住模拟电视向数字电视转型的机遇,通过地面数字电视全国覆盖的带动,加快模拟电视向数字电视过渡。重点加强数字电视内容公共服务平台建设,完善相关配套标准,支持相关系统设备、终端产品、软件技术和内容服务的协调发展,带动形成完善的数字电视产业链,进一步提升国内产业竞争能力?br />     未来一个时期内,我国视听产业将面临十分复杂的发展形势,但总体上看机遇大于挑战。相信随着《规划》的全面实施,在“扩大内需、调整结构、优化环?rdquo;的发展思路下,将促进国内视听领域企业合作和行业转型进一步深入,推进国内视听产业实现转型发展,进而为电子信息产业健康快速发展作出重要贡献?br />  </p> </ul></div><div class="showpages" style="display:none;"><div class="pagesinfo"><label id="022a8b69-2cca-4a6c-abbf-22c742ca1711|Xslt_Pager_YeCi" class="LanguageSet"></label><font name="PageInt">1</font>/<font name="PageCount">1</font></div><div class="pages"><ul class="ioqo"><li class="pbutton"><a href="javascript:void(0);" onclick=" comm.OPCompontPage.new_detail('022a8b69-2cca-4a6c-abbf-22c742ca1711','1',0,1); 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